4A 互动都做些什么业务？
Direct Marketing
It’s as much Art as Science. Sure, we are highly analytic in our approach – from predictive modeling to response scoring – and data informs many of the decisions we make. But we are just as committed to pushing the creativity of the discipline. Great response creative is the most fundamental element of any successful Direct Marketing campaign.
- Relationship Strategy
- Segmentation/ Profiling/Consumer Analysis
- Campaign Strategy and Management
- Acquisition/Retention/Loyalty Programs
- Predictive Modeling and Analytics
- Multi-Channel Contact Management
- Direct Response Creative
- Database Strategy/Design
Interactive
Our mission is to make Interactive marketing more relevant, more compelling and more entertaining. We start with a belief that the Web is just one arena for digital content. From interactive games to content created specifically for mobile devices to personalized content delivered via kiosks in store, Arc continually pursues new forms of consumer experience around content. At the same time, we constantly explore new technologies to create more personalized, more consumer-relevant communications.
- Digital Marketing Strategy
- Segmentation/ Profiling/Consumer Analysis
- User Experience Strategy and Design
- Digital Content and Creative Development
- Digital Branding
- Website/Micro-Site Development
- Online Campaign Development
- Technology strategy, application development, systems implementation
- Digital Relationship Strategy and Managemen