Life is fun, Life for sharing
T-Mobile Life’s for sharing from Kreativme on Vimeo.
Making of T-Mobile Dance
http://www.youtube.com/watch?v=uVFNM8f9WnI
Creativity Online Report
Life for sharing on Creativity online
This week, we drop in on a flash mob stunt that recently descended on a London train station. For T-Mobile, Saatchi London literally brought a playlist to life in Liverpool Street station with 350 dancers, who start performing a routine amidst commuters, seemingly out of nowhere. Hidden TV cameras captured the whole thing, including the witness’s reactions, and a three-minute spot went on air less than 48 hours after filming. Well, what do you think of the stunt and the spot? Can a flash mob be effective on television? Does it remind you of that scene from Terry Gilliam’s The Fisher King or Flash mobs from days of yore? Or, are you dancing in your chair, wishing you’d thought of it? Share your thoughts, below.
