Jackie Xia

【五要】

巧妙叙事：不管是用于“病毒营销”的网络视频还是面向用户的感谢信，优秀的视频一定要学会讲故事，以此留住观众的注意力。

言简意赅：效果最好的在线视频长度介于30秒至几分钟之间。如果你有长达一小时的话要说，那么就分成几个小段，这样观众会觉得更有趣一些，而且容易找到主题。
Continue Reading »

转自 MadisonBoom
BBDO旗下的Proximity上海目前高级管理层将悉数卸任，包括任职一年的总经理Narelle Hicks，以及执行创意总监Glenn Bartlett，和客户服务总监Gavin Cranston。
Proximity最近两年来俨然成为BBDO上海的一部新业务发动机，所以这三位高管的离任也让人比较好奇。在创意上，BBDO中国的ECD梁伟丰将会暂时接管。

风闻的事情终于成真!和我一起战斗过的人们啊，你们都在做什么…

MTV Games this morning revealed pricing for the European and UK iterations of its upcoming Beatles-based rhythm game extravaganza, The Beatles: Rock Band. Aside from the already announced $250 US release, the “limited edition premium bundle” arrives in the EU at €199 and £179 in the UK.

The release makes no mention of the rumored multiple microphone support (for harmonizing, naturally) but remains steadfast that the bundle will come with “additional special content.” Maybe that special content is the unreleased Beatles material included with the game? We’ll just have to wait until September 9th to find out. In the meantime, take a gander at the uber-classy box art below in the gallery.

又是这样一个夜，车行高架；
眼前晃过的全部是光线，不知道是浓雾；
还是我的视线开始模糊….

这个时候是很适合听Diana Krall的，
车行，我无语，安静听歌；
觉得活着是件快乐的事情，
认识自己，同时也是一件极其痛苦的事情。

这样的晚上，就让我一个人，消失在浓雾中，悄无声息…

Every day we get bombarded with thousands of commercial ads. Most we ignore but some catch our eye. These ads are more than just traditional product pitches – they entertain and occasionally inspire. From the political to the faux-authentic to the controversial, these video ads draw big audiences online and are changing the way advertising is created and marketed. Drum roll please, Feed Company’s Top 10 Viral Video Ads of 2008.

http://feedcompany.com/2008/12/feed-companys-top-10-viral-video-ads-of-2008/